PART A

Compare and contrast a global marketing manager's skills, abilities, and experiences with those of a foreign entry manager and a local marketing manager. Provide at least fifteen (15) specific differences.

PART B

1. Compare and contrast the consumer culture and environment between an industrialized, developed country and an emerging country.

2. Describe at least four (4) characteristics of each country's consumer culture and discuss each country's environmental issues including market maturity, tariff/non-tariff barriers, competition, industrial markets, political risks, and distribution.