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PART A: COUNTRY ANALYSIS (50 marks) Analysis Country One (25 marks) and Country Two (25 marks) 1. Macroeconomic Data 2. Culture and Lifestyle factors
PART A: COUNTRY ANALYSIS (50 marks) Analysis Country One (25 marks) and Country Two (25 marks) 1. Macroeconomic Data 2. Culture and Lifestyle factors Political and Legal factors 3. 4. Product and Service potential 5. Competitors in the country PART B: NARROW YOUR SEARCH TO ONE CHOSEN MARKET (15 marks) Make your final choice on which market to choose. In detail, use the following 3 broad factors to explain why this country is your best option for export. 1. Market size and growth potential (5 marks) 2. Market Accessibility (5 marks) 3. Business and Political Environment (5 marks)
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