Part A - Digital strategy review plan For this task, Bounce Fitness company has asked you to design a way forward on setting up a payment facility for their products page on their website. Bounce Fitness requires you to conduct some research and provide them a digital strategy proposal they can review at the next Board meeting. You will be required to present your research ndings using the Appendix A Digital Strategy Review Template. You will nd it useful to refer to the learning and activities in this module as they have sufciently prepared you for this assessment task. You will also need to conduct some more research for certain areas of this proposal. Important Note: To assist you, we have outlined each section of your digital strategy plan and the information you must include in each below. You should also include a title page, table of contents, introduction, and references in your plan. 1 Channel Analysis (100 words) By way of introduction to your proposal, prepare a convincing argument that outlines the opportunities for monetisation of the digital channel for Micro-Loans for Bounce Fitness. Access Bounce Fitness various poiicies, procedures and review the course materials to determine which three of the following reasons are the most compelling (and why). - Create new revenue streams for Bounce Fitness and therefore improve Cash ow - Increased reach for a tness business taking advantage of global connectivity by reaching customers located outside Bounce Fitness geographic target - Offer new solutions to customer needs - increase ROI on the Digital Channel - Increase customer engagement - Sell more products and services 1. Channel Strategy - The Monetization for Bounce Fitness (50 1 words) Articulate the existing and proposed addition to Bounce Fitness channel strategy. Identify at least one potential digital channel from the list beiow and give reasons for the consideration. You may want to consider devices in your answer. - Company website Facebook instagram EBay Hshpond Other social sites or intermediary (you must research and provide information) Devices (e.g., mobile, tablet, smart watches, PDAs, etc.) 5|Page