Part A

"HSBC will sponsor BGMEA in its pledge to culture export of Bangladesh

To explore newer opportunities in the global markets, the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and HSBC

will collaborate to help export Bangladesh's culture and heritage. An agreement was signed in this regard on Monday. Rubana Huq, BGMEA president, and Md Mahbub ur Rahman, CEO of HSBC Bangladesh, signed the agreement on behalf of their respective organizations. The BGMEA recently launched "Go Human, Go Green", with seven pledges to make a difference to the livelihood of garment workers, community and environment. One of them is the pledge to culture export of Bangladesh, under which BGMEA aims to explore the opportunity of exporting Bangladeshi apparel by linking the country's rich culture and heritage with fashion." (Dhaka Tribune, February 2021)

(a)"Bangladeshi marketers do not have a responsibility to preserve Bangladeshi culture." To what extent do you agree or disagree? Justify your answer.

(b)Look around your home and find an artifact that you believe is identifiable as related to Bangladeshi culture and is of great value to you. Attach a photograph of the item, mentioning its name (do not use stock images etc ).

(c)Suppose a friend of yours from a different culture spotted the artifact you chose above and wants to learn about its cultural significance. Explain to your friend, from your own knowledge, the norms, values and/or customs relevant to the artifact and its pertaining ritual(s). (word limit 200-300)

(d)Which of the three types of cultural learning did your friend engage in? Why do you say so?

(e)Did your friend engage in acculturation or enculturation? Justify your answer.

Do a value analysis of the artifact in terms of cost and benefit from your personal point of view. Do you think everyone will agree with your personal valuation of the artifact?

Part C ) - Look back at your most common thoughts and emotions as a consumer

1.Explain about the time your learnt through the model of instrumental conditioning and discovered your favorite brand of restaurant. Mention all the steps according to the model.

2.Provide examples for three ways in which you handled risk as a consumer.

3.Provide two examples of how your consumer behavior has changed due to COVID-19.