Part A: Loyalty Program Part B: Rate Analysis 6 results: 2 dates, 3 websites each For this part, you must include the date that you did the rate analysis and screen shots of your results for comparison. Is the hotel part of a Loyalty Program? What is the name of the program? What are the different levels of membership for the hotel's loyalty program What benefits do the members receive at the different levels? How do members earn points? How can members redeem points? Give some examples. Are there other ways to earn points other than making purchases at the hotels? Why would loyalty programs want guest to earn points in other places? Taking the three websites (one of each: hotel direct, OTA and online travel search engine) that you have chosen, do a search for a reservation for both the following stays: 4 night Weekday: Monday, March 27th, 2023 to Friday, March 31st, 2023 3 night Holiday Weekend: Friday, April 7th, 2023 to Monday, April 10th, 2023 What are the resulting rates depending on your method of booking? How many different rates were offered? Please include the average nightly rate for the stay as well as the specific rate for each night of the stay. What are the cancellation policies that accompany the various rates offered? Did cancellation affect the price? Did any of the rates require a deposit? Were there any loyalty member specific rates? Were there discounts available for those dates (such as CAA) or not? Identify the best rate possible for the dates with the full details of booking source/deposit/cancellations policies What trends do you see about rate offerings for the different booking sources? What do you notice about rate variance for weekday vs weeknight stays? How do rates vary for each night of a stay (what nights are less/more expensive) and why do you think that is?