Part A:

Pick ONE of the categories in the Porter's 5 Forces model and analyse the company you have chosen for the overall risk or threat level in that one area. Be sure to use all the criteria (if there is more than one) when making your final assessment. You should include the following information:

1. Identify which of the Porter's 5 Forces category you chose to analyse.

1. Identify the overall risk or threat level (ie. high, moderate, low, etc.). Be sure to evaluate all relevant criteria for the category you chose to analyse.

1. Provide reasoning for your assessment. Be sure to explain your analysis thoroughly.

Example:

Company: Hilton

Porter's 5 Forces Category: Potential Competitors

I think the overall risk level for potential, or new, competitors is low because....

Part B:

Consider the following PESTE categories as explained in the lesson:

Political/legal

Economical

Sociocultural

Technological

Ecological

If necessary, review the lesson for more information on the specific variables that are included under each category.

Based on what you have learned in the course and your own analysis, pick ONE of the PESTE categories and analyse the company you have chosen (the same company you used for Part A) for factors in this category that could affect their business-decisions, profitability, etc.

Include the following information:

1. Identify which PESTE category you chose to analyze

1. Explain what specific factors within that category would apply to the company you chose, making sure you include information on how those factors would impact the company. Be as thorough as possible in your analysis and explanation.

Example:

Company: Hilton

PESTE Category: Political/Legal

The government's mandatory minimum wage increase in recent years has impacted Hilton with respect to increasing labour costs and recent talks of imposing a new hotel tax could further impact Hilton's profitability....