Part A- Please answer the following Questions briefly:

Question 1: Explain any Five types of Videos that can be used for promoting a Brand, along with their benefits.

Question 2. What is the difference between Buyer Profiling and Buyer Personas? Which of the two is more beneficial for Pakistan's FMCG industry and why?

Question 3: If FB and Instagram pages already have great reach and impressions, then, should a Company also use Mobile Marketing Strategy? Explain three benefits of Mobile Marketing.

Question 4: What is C2B and how does Social Media help it grow in case of Pakistan?

Part B- Please answer the following Questions related to the article / Case already20 Marks

shared with you.

Question 5: What competitive edge do Online retailers have over Offline retailers and How?

Question 6: "The reason due to which P&G cut its Digital Advertising Budget is the same as what Amazon mastered". Please explain by highlighting Amazon's strategy of Conversational Interface, Gravy Analytics, and, Automated Mundane Inquiries.

Question 7: What was Vineyard's Primary and Cross Channel strategy? How did it use Audience Insights to launch its new product?

Question 8: What are the three aspects focused by Technology Marketers when using Content Marketing and Why?