part a

well-known retaller recently conducted with n-200 leveis customer satisfaction survey respondants, across FO chetermine Satisfaction tollowing attributes: TV - Price satisfaction product quality satisfaction product range satisfaction packaging satisfaction customer service satisfaction Each attribute was scored from I to s strong regative 5=stroge positive The retailer wants to identify the under- lying oumensions explain the correlations among responses to above five attributes, so decided to undertake factor analysis. which a Figure 2 a rents rotation output presents the spss output from factor analysis with principle compon- extraction, using the varimax procedure. Interpret the your analysis address the following: 1 be suhe to next page the . Explain how number extracted you determine of factors and interpret the the . on 2 . factures) comment the suitability of I to s Scale for performing factor analysis Explain whether you recommend the OF any surrogate variables instead of extracted factor. Briefly discuss purpose (3) any extracted factors and for surrogate variables could be used use an for what max b) 250 words EX plain the purpose of online to cus groups market research, ana describe their charactristics in min kmo Figure 2 Barter's test and naiser-meyer-okin measure of sampling adequacy, Approx chi square of sphericity dt 65 Bartlett's test 179.8863 10 5.9 cool communalities Initiail Extraction 1.000 861 price satisfaction produer quality Satisfaction 1. Ooo 653 Product range Satisfaction 1.000 723 1.OOO .249 Packing satisfaction customer Service Satisfaction 1.000 686 Initial component total 2.133 42 665 2 ergenvalues % of variance, cumulative % 42 665 20.763 63.427 936 18.717 82144 S24 10.487 92.631 . 368 7 369 LOOOOO 1.038 3 4 3 well-known retaller recently conducted with n-200 leveis customer satisfaction survey respondants, across FO chetermine Satisfaction tollowing attributes: TV - Price satisfaction product quality satisfaction product range satisfaction packaging satisfaction customer service satisfaction Each attribute was scored from I to s strong regative 5=stroge positive The retailer wants to identify the under- lying oumensions explain the correlations among responses to above five attributes, so decided to undertake factor analysis. which a Figure 2 a rents rotation output presents the spss output from factor analysis with principle compon- extraction, using the varimax procedure. Interpret the your analysis address the following: 1 be suhe to next page the . Explain how number extracted you determine of factors and interpret the the . on 2 . factures) comment the suitability of I to s Scale for performing factor analysis Explain whether you recommend the OF any surrogate variables instead of extracted factor. Briefly discuss purpose (3) any extracted factors and for surrogate variables could be used use an for what max b) 250 words EX plain the purpose of online to cus groups market research, ana describe their charactristics in min kmo Figure 2 Barter's test and naiser-meyer-okin measure of sampling adequacy, Approx chi square of sphericity dt 65 Bartlett's test 179.8863 10 5.9 cool communalities Initiail Extraction 1.000 861 price satisfaction produer quality Satisfaction 1. Ooo 653 Product range Satisfaction 1.000 723 1.OOO .249 Packing satisfaction customer Service Satisfaction 1.000 686 Initial component total 2.133 42 665 2 ergenvalues % of variance, cumulative % 42 665 20.763 63.427 936 18.717 82144 S24 10.487 92.631 . 368 7 369 LOOOOO 1.038 3 4 3