Question
PART B - FEATURES & BENEFITS of The RItz Carlton As a Sales Managers, you need to sell the benefits of your hotel to the
PART B - FEATURES & BENEFITS of The RItz Carlton
As a Sales Managers, you need to sell the benefits of your hotel to the guests that your accounts are accommodating in your hotel.
How can your hotel benefit your client? The perceived value (or benefit) that a particular feature of the hotel has on the guest, will impact the guest's decision to choose your hotel over your competitors.
These features must be actual, real features of your hotel. You must sell these hotel features as benefits to your client in order to make the sale.
Come up with 4 feature/benefits for your hotel, and indicate which one of your 3 accounts matches each one of them, and why.
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