Part B: Identification of digital advertising campaign Identify and study a digital advertising campaign that has attracted attention. Then answer the following questions:

Explain what the company does and provide a description of it . Provide and explain two (2) sample ads that the company has developed. What digital advertising channels were used in the campaign? What do you understand the target market to be? What message did the campaign carry? What actions was the user required to perform? (For example: register, fill out a contact card, download an application, make a purchase, etc.) Do you think the campaign was successful? Explain the answer