PART B: REFLECTION ON QUANTITATIVE SURVEY RESEARCH

Short Essay: With reference to relevant literature and examples, discuss the strengths and limitations of quantitative survey research.

Outline and explain the key considerations when designing and implementing a valid and reliable quantitative questionnaire survey study.

Module Learning Outcomes Assessed:

1. Evaluate appropriate quantitative analytical skills necessary in a chosen field of research

2. Design valid and reliable quantitative research projects

3. Interpret quantitative data and deduce appropriate theoretical and practical implications, and recommendations, from this analysis

4. Produce high level report writing and communication skills