Part C: Scope marketing opportunities 1. From the SWOT analysis carried out in question 6, what doy is the market opportunity for the cereal breakfast drink er market now? Do you believe this new product line will contril business in Australia? Please explain why or why not? 2. External Influences are the factors within the external environment are fairly broad in nature and are usually b control of the business. 3. Using PESTLE discuss the market opportunity of the new pro the cercal drink. Consider also the costs, benefits and risk opportunity. You may wish to include a table for this part. 4. Societal changes can have an enormous influence over the plans of a business as they can influence the types of consumers want. How does this new marketing opportunity organisational goals and aims of the company of Kellogg's Consider analysing the marketing capabilities of the organi where vour new product line would fit into overall opals