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Part I - Segmentation (20 marks) The Canadian passenger car category can be segmented in a number of ways. Choose one car company, identify 4

Part I - Segmentation(20 marks)

The Canadianpassenger car categorycan be segmented in a number of ways. Choose one car company, identify 4 segments your car manufacturer has decided to serve, based on the needs/ lifestyles of different groups of people. Focus your analysis on the passenger car market, not heavy trucks, buses/coaches. Stick to the Canadian market.

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