Part I: Thinking a technological innovation

The first step is to find a potential technological innovation idea for a company that students are familiar with. By brainstorming and literature review, students need to suggest an innovative idea and then to explain the rationality behind the decision.

1. Suggest a new firm in a defined industry.

2. Make a short description of the firm to be established: its products, customers, etc.

1. Note down your ideas and choose an idea or project.

Q-Sort

Conjoint Analysis

2. What kind of innovation you are suggesting?

a. Compare the proposed innovation with that a competent technology using S-Curve.

b. What do you think will be the dominant design? When do you think this will emerge?

3. Can you use Bass Model or Delphi technique to identify potential technological trends?

4. Evaluate your innovation using "Buyer Utility Map".

5. What about the complementary technologies?

6. Determine the timing of the innovation and how to launch it. (Ex: advertising, marketing, preannouncements, etc.)