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Part II: Read the following article at the end of the chapter on Diffusion of Innovation in your textbook, then answer the questions below -
Part II: Read the following article at the end of the chapter on Diffusion of Innovation in your textbook, then answer the questions below
George, S Hamilton, A & Baker, R S How do lowincome urban AfricanAmericans and Latinos feel about telemedicine? A diffusion of innovation analysis. International Journal of Telemedicine and Applications, doj;
Theorn in Action Artide Questions
What advantages were identified by all focus group participants?
What additional advantages were identified by Latinos?
How compatible is the innovation with existing values?
Although not specifically addressed in the article, what might be implied about the perceived complexity of the innovation
What might be implied about trailabilitix?
What might be implied about observability?
Based on the information provided in the article, what would you change in your marketing materials?
What do the authors recommend for marketing the program given the feedback from the two groups?
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