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Part of developing a profitable product is determining how much to spend to produce your product. While industry requirements vary, a good rule of thumb

Part of developing a profitable product is determining how much to spend to produce your product. While industry requirements vary, a good rule of thumb is to set a 50% GROSS MARGIN. A 50% gross margin for a product that sells for $100 means that the cost of the product is $50. Given the AVERAGE PURCHASE PRICE for the Urban Commuter, what product cost should you target to achieve a 50% gross margin

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