Part of your job in the game will be to manage the sales force. The primary contact with the distribution channel is the sales force. There is a direct sales force and an indirect sales force that includes both selling and retail support. The retail support sales force

Group of answer choices

develops new retail accounts and maintaining existing accounts.

calls on the wholesalers and other indirect distributors, sell to them, and support them.

is called merchandisers and they call on retailers to assist with merchandising, pricing, special displays, etc.

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