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1. 3 specific problems that a customer/user of a product/concept has with using that product/concept and when, how, where do they encounter the problems. and.

1. 3 specific problems that a customer/user of a product/concept has with using that product/concept and when, how, where do they encounter the problems.
and. Identify existing alternatives that create or do not solve these problems

2. referencing target markets and market segmentation concepts.
by identifying who early adopters of your product or concept are likely to be and why?


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