1. Identify the firm’s existing vision, and mission statement 2. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study. 3. (a) Identify the organization’s external opportunities and threats. (b) Develop PESTEL 4. Construct a Competitive Profile Matrix (CPM). 5. Construct an External Factor Evaluation (EFE) Matrix 6. Identify the organization’s internal strengths and weaknesses. 7. Construct an Internal Factor Evaluation (IFE) Matrix. 8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company. 9. Choose (as many as you can) matrix from question 9. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. 10. Specify how your recommendations can be implemented and what results in you can expect. What Management, Marketing, Finance/Accounting, R&D, and CIS issue, if any you foresee? Your recommendations to address them. 11. Recommend procedures for strategy review and evaluation. Type of organization • If your organization is part of a larger international organization, you may consider only your country's division. Avoid considering individual departments or sections of an organization as this will constrain you to deal with functional-level strategy only.

Notes:

• If your organisation is a government department, proceed with an analysis of that division, providing, it is a budgetary centre. Dealing with a subdivision will constrain you to deal with functional-level strategy only. • If your organisation is an independent, not-for-profit entity, proceed according to the advice above. Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned.