PART ONE: Generally speaking, social media has three primary uses for organizations: recruiting talent, knowledge sharing and reinforcing the brand. How is social media used in achieving these objectives at your organization? How does your organization prevent employees from abusing social media on the job? If you are not currently working, just use a hypothetical (or past) work experience.

PART TWO: Please review the "Applying OB" section on for tips on optimizing LinkedIn profiles. Does your profile fit the criteria listed there? What would you do to improve your LinkedIn profile? Share your LinkedIn profile with the class. Share improvement suggestions to help your peers improve their profiles.