Part One:

Now that you've read Chapter 1 (and also the other assigned chapter readings so far), think about your response to Question 4 in Assignment 2 - "What do you think about when you hear somebody works in 'marketing'?" How does your initial description match with what you have learned? For example, what was missing, what was accurate, what was incorrect, etc. How would you describe marketing now to somebody who might not be familiar with the concept?