Part One of the project will require you to examine and assess a marketing campaign of a university that you have studied at or are familiar with.

• Your focus of the project will be the direct application of the theories or skills taught within the course.
• You must create the project as a two-step project, whereby the second part builds upon the completion of the first part, and the final part requires synthesis and recommendations based on the result of the first two parts.
• The final project would encompass all components of the project.

Identify Marketing Approaches

In your project you must select one university and investigate the marketing campaign used for that university.

1. Identify why you select this university
2. Describe the methods of marketing:

• What does this university emphasize in its campaign (features, cost, etc.?)
• Is there a tagline?
• What demographic is the product marketed to?

Your Analysis

• What do you think about the marketing campaign of the university you chose? Was it effective? What strength and weakness do it have?

Deliverable: In 3-4 pages summarize the information above.