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Part V: Goals, Challenges, and Keys to Success What are your specific goals for your International Marketing Plan? What will most likely keep you from
Part V: Goals, Challenges, and Keys to Success
- What are your specific goals for your International Marketing Plan?
- What will most likely keep you from achieving your primary goal(s)?
- What is the key to achieving your primary goal(s)?
Part VI - Measures and Contingency Actions
- Describe how the effectiveness of your International Marketing Plan is going to be measured and evaluated.
- Include specific effectiveness measures for each goal presented and contingency actions if they are not successful.
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