Part V: Goals, Challenges, and Keys to Success

• What are your specific goals for your International Marketing Plan?
• What will most likely keep you from achieving your primary goal(s)?
• What is the key to achieving your primary goal(s)?

Part VI - Measures and Contingency Actions

• Describe how the effectiveness of your International Marketing Plan is going to be measured and evaluated.
• Include specific effectiveness measures for each goal presented and contingency actions if they are not successful.