Part VII- How do companim incorporate nonfinancial performance measurem-t? (LG 6} t]. Financial performance measures tend to be in that they reveal the reveal the results of past decisions, whereas operational performance measures tend to be because they predict future performance. 61. The balanced scorecard gives a more holistic view of a company's performance because it contains both and 52. What is a key performance indicator, or KPI? |Give an example of a KPI that could he used to measure the quality of a companst products. 63. Which balanced scorecard perspective addresses the question, "How do we look to shareholders?\" . List one potential RH. 54. What question does the Customer Perspective address and what four factors are typically incorporated in this perspective? Give an example of a KPI