PART-1

How have bollywood movies and Indian television content changed because of the change in consumer behaviour over the last decade (10 years).

How has the content broadcasted in bollywood movies and Indian television influenced consumer behaviour?

Given the trends observed above, what are the implications for brands as well as different categories of Products?

For Example-

ZNMD- the trend of YOLO emerged- what has been the implication, etc.

The trend of friendship band emerged after a movie- kuch kuch hota hai.