Part B Critical Thinking Max Marks 10 Reading required Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding 1 Grocery chains such as Abdullah Al Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab These cards collect purchasing data and build consumer profiles How can grocers like Abdullah Al Othaim Markets use these data to create value for the firm and consumers C hapter 10 (2 5 Marks) (Minimum 150 words) 2 Identify a specific brand of your choice from the local market that has developed a high level of brand equity What specific aspects of that brand establish its brand equity Critically examine based on the concepts discussed in Chapter 11 Chapter 11 ( 2 5 Marks) (Minimum 150 words) 3 Reading required Read Chapter 10,11,15 and 17 carefully and then answer the following questions based on your understanding 1 Grocery chains such as Abdullah Al Othaim Markets track consumers' purchasing habits through store loyalty cards like Iktisab These cards collect purchasing data and build consumer profiles How can grocers like Abdullah Al Qthaim Markets use these data to create value for the firm and consumers Chapter 10 (2 5 Marks) (Minimum 150 words) 2 Identify a specific brand of your choice from the local market that has developed a high level of brand equity What specific aspects of that brand establish its brand equity Critically examine based on the concepts discussed in Chapter 11 Chapter 11 (2 5 Marks) (Minimum 150 words)

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Part-B: Critical Thinking Max Marks-10 Reading required: - Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your

Part-B: Critical Thinking Max Marks-10

Reading required: - Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding.

1. Grocery chains such as Abdullah Al-Othaim Markets track consumers purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2.5 Marks) (Minimum 150 words)

2. Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2.5 Marks) (Minimum 150 words)

Reading required: - Read Chapter 10,11,15 and 17 carefully and then answer the following questions based on your understanding. 1. Grocery chains such as Abdullah Al-Othaim Markets track consumers' purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Qthaim Markets use these data to create value for the firm and consumers? Chapter-10. (2.5 Marks) (Minimum 150 words) 2. Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2.5 Marks) (Minimum 150 words)