Partner and stakeholder relationships and communications should be developed ahead, so a solid foundation for a well-coordinated work through each crisis shall be established.

Five (5) things to avoid during crises: 1. Inadequate accessibility to stakeholders 2. Lack of understandability in the haste to make communications 3. Lack of enthusiasm in contacting stakeholders 4. Problems with TIMELINESS (too little too late) 5. Perceptions of arrogance (stakeholders are not valued).

WHEN and HOW do you build/sustain relationships through communications during company/corporate crises?

Based on the discussions above, 1. Recommend and develop AT LEAST SIX (6) strategies to build and sustain relationships through communications in the midst of crises. 2. Expound/explain each strategy in three (3) to five (5) sentences.