Partnership Case Study: Google.Com Partnership with World Wildlife Fund (WWF)

• You will identify a not-for-profit organization that is part of a successful partnership. There are many businesses that have started a not for profit partnership with the funding from the corporation (Company: World Wildlife Fund). The organization you choose is up to you but remember the entire project should utilize the principles and guidelines provided in the Partnering Toolbook.

The case study should include the following information:

• Background on the organization provide a context for the formation of the organization (when and how did the organization get established, what were motivating factors/rationale for creating the partnership, what stakeholders are part of the organization, are they the right stakeholders?)
• Partnership details provide a thorough analysis of the partnership (what do you see as the strengths and weaknesses of the partnership, are there any opportunities and challenges that exist for the partnership, are there risks of being involved in the partnership, does the partnership have the necessary components to fulfill its vision and goals, do all partners contribute financially, equitably?)
• Management and governance structures within the partnership Analyze the overall structure of the partnership (is the organization structured for success in the partnership, why or why not? What type of agreement has been used to establish the partnership, is it formal or non-formal, do you feel that type of agreement is appropriate given the organizations goals and mandate? What role do the partners play in the structure? Are those the appropriate roles, what type of management is utilized within the partnership (is it centralized, de-centralized or management by mandate, and does the structure make sense for the partnership?)
• Accountability how are members of the partnership held accountable, do you have suggestions for how the partnership could better fulfill its vision and goals, how do they engage the public, and is that engagement effective in your opinion? What type of reporting does the partnership use and do you think its effective? How does the organization evaluate its success and does that method make sense? Do you have any recommendations for how they could better promote and engage the public?

• Overall assessment - based on the knowledge acquired in the Partnering Toolbook, do you think the partnership is successful? What changes (based on all the partnership qualities you researched above) would you recommend to ensure the partnership successfully meets its mission?

• The purpose of the case study is to utilize the principles and knowledge gained in the Partnering Toolbook and apply it to an organization where partnerships are critical to its success. Do not simply answer the questions, provide your own insight and opinions. The questions are provided as a guideline for the case study assignment. In the rubric there are two key elements (1) insight into the partnership and (2) originality of ideas/thought. Insight and originality of thought tell me you are not simply regurgitating information about the organization when you analyze its effectiveness. I want to hear YOUR opinions and YOUR thoughts about the partnership. Whether I agree with your assessment or not, I want you to show me that you read about the partnership and now what do you think??? If you find other academically credible and reliable information on successful partnerships, please utilize those resources. With the volume of information available on the Internet, it can be challenging to determine what information meets that criteria

• Give references and links

• Must be 10-15 pages