Pasa Pura a seller of frozen puzza is considering introducing a healthier version of its puza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new puza will be $18 million per year. While many of these sales will be to new customers. Pisa Puza estimates that 44% will come from customers who switch to the new, healthier pizza instead of buying the orginal version a. Assume customers will spend the same amount on either version What level of incremental sales is associated with introducing the new pizza? b. Suppose that of the customers who wil switch from Pisa Puza's original puzza to its healthier pura wil switch to another brand of Pisa Pizza does not introduce a healthier puzza What level of incremental sales is associated with introducing the new pura in this case? a. Assume customers will spend the same amount on either version. What level of incremental sales is associated with introducing the new puza? The incremental sales associated with Introducing the new pizza will be smaton (Round to two decimal places) b. Suppose that of the customers who wil switch from Pea Puza's original pezzato its healthier pizza witch to another brand if Pisa Pizza does not introduce a healthier pizza What level of incremental sales is associated with introducing the new pezza in this case? if 55% of the customers who will wichrom Pisa Pizza's original peza to its heather puza wil switch to another brand it Pisa Piazza does not introduce a healthier pizza, then the incremental sales will be mition (Round to two decimal places)