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past year mgt 657 - JUNE 2014 ASTRO Describe five (5) strengths of Astro in making itself the champion of media entertainment group. (10 marks)
past year mgt 657 - JUNE 2014 ASTRO
- Describe five (5) strengths of Astro in making itself the champion of media entertainment group. (10 marks)
- In competing for the future market, discuss three (3) major threats that might affect its survival in the media entertainment industry. (10 marks)
- With examples, explain four (4) strategies taken by Astro in winning the competition as mentioned in the case. (10 marks)
- When a company was taken private from the listing, the company might enjoy some benefits and encounter drawbacks. Discuss two (2) benefits and two (2) problems faced by such company. (10 marks)
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Small Business Management Launching & Growing Entrepreneurial Ventures
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
17th edition
9781285972565, 1133947751, 1285972562, 978-1133947752
