Question
Pat and Dim own and operate a small specialty coffee shop in a busy downtown area. Every day, Pat creates a special coffee-based drink and
Pat and Dim own and operate a small specialty coffee shop in a busy downtown area. Every day, Pat creates a special coffee-based drink and Dim makes a pastry that pairs with the drink. Customers can buy a simple coffee or the special. Only one type of pastry is served per day. The firm opens at 6:00 a.m. and closes at 11:00 a.m.
Quarterly information for 2021 follows:
Q1 Q2 Q3 Q4
Customers 22,500 27,900 36,000 31,060
Revenue $165,375 $205,065 $264,600 $228,291
Food cost 102,375 126,945 163,800 141,323
Advertising 5,000 5,000 5,000 5,000
Rent 33,875 37,925 44,000 40,295
Net Income $24,125 $35,195 $51,800 $41,673
Suppose that 30,000 customers are served per quarter. What selling price would need to be charged in order to earn a NI of $45,000?
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