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Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his

Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing

dissonance

-

reducing buying behavior

need recognition

marketing myopia

complex buying behavior

post

-

purchase dissonance

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