Patagonia is a company that has built its reputation on ethical practices. They have a strong commitment to social and environmental responsibility, which is evident in their marketing campaigns and product development. For example, Patagonia's "Don't Buy This Jacket" campaign encourages customers to repair and reuse their existing jackets instead of buying new ones, reducing waste and promoting sustainability. They also use organic cotton and recycled materials in their production, ensuring that their products are ethically sourced and manufactured. Patagonia's commitment to ethical practices is reflected in their branding and messaging, which emphasize their values of sustainability and social responsibility.