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Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of Multiple Choice market

Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of

Multiple Choice

market segmentation.

the societal marketing concept.

organizational buying.

environmental forces.

profit maximization.

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