Patented in $1873,$ Levi Strauss & Company added metal rivets to work pants to create stronger pants $($i$.$e$.,$ blue jeans$)$ for working men. In response to consumer demand and changing demographics, Levi introduced Lady Levi's for working women in $1934$ and Dockers khakis as casual business attire for professionals in $1986.$ Arguably, Levi has evolved, yet also stayed true to the core brand meaning: quality originality, and integrityWhat brand management challenge is BEST represented by Levi's approach?