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Patricia Curtis has been running the English Bulldogs Rescue and Shelter ( EBRS ) since 2 0 0 6 . EBRS is in the business
Patricia Curtis has been running the English Bulldogs Rescue and Shelter EBRS since EBRS is in the business of pickup and rescue, as well as boarding and training, and education for English Bulldog owners. Curtis would like to expand her operations and has been asked to write a marketing plan to apply for a bank loan. She knows she can better serve both dogs and owners if she can expand her target audience to breeders, animal control officers at city facilities, and pet stores. To do this, she must increase marketing communications. Refer to the scenario. What would "Serving English bulldogs and their owners in a fivecounty area" be an example of
Question options:
A
a situation analysis
B
a mission statement
C
a business arena
D
a market strategy
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