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Patricia Gomez owns a company called Ceram-Lite which manufactures ceramic kitchenware. Over the past 10 years, Ceram-Lite has enjoyed steady growth. However, recently, there
Patricia Gomez owns a company called Ceram-Lite which manufactures ceramic kitchenware. Over the past 10 years, Ceram-Lite has enjoyed steady growth. However, recently, there has been increased competition in kitchenware as a result of successful TV shows like Celebrity Chef. Gomez, Ceram-Lite's CEO, believes an aggressive strategy will be needed to meet the company's goals. You have been provided with the following information for the current year (2022) for Ceram- Lite's flagship Dutch Oven dish, which Gomez has indicated will be the focus product for the upcoming holiday season: Variable Costs (per dutch oven) Direct Materials Direct Manufacturing Labour sss $ $ 222 18 30 28 marketing, distribution, and customer service) Variable Overhead (manufacturing, Total Variable cost per dutch oven es 76 Fixed Costs Manufacturing $ 18,000 Marketing, distribution, and customer service Total Fixed Costs $ 155,760 $ 173,760 Selling Price Expected Sales Income tax rate $ 88 50,000 units $4,399,500 38%
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