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Patricia Pepper' Rhonee owns a local pizza takeout establishment and competes head to head with Papa Dom's, a multinational chain. Patricia is interested in knowing
Patricia "Pepper' Rhonee owns a local pizza takeout establishment and competes head to head with Papa Dom's, a multinational chain. Patricia is interested in knowing how much her customers value delivery services and also what her market share might be if she decides to offer home deliveryr in addition to carry out. She had recently read about using conjoint analysis, so she contacted RonPaul Analytics who ran the following study for her. Attribute Level Utility Price $9.95 1 .40 $1 2.9 5 0.30 $1 4.9 5 -0.20 $1 8 .9 5 -1 .50 Delivery Take out -0.8'.lr Home Delivery 0.8? Attribute Level Utility Brand Papa Dem'e 0.29 Rhenee's -0.29 Using the legit model from the tutorial. what is the estimate for market share for Rhenee's Pizza if she eere home delivery ter 51 3.95 vs. Papa Dom's home delivery at $14.95? I z E percent [use one decimal place]
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