Patterns LLC is a start-up of two engineering students that developed a new tire profile that minimizes the wear and tear of car tires. They want to commercialize this technology, but they do not have their own production facilities or distribution channel. They are also afraid that existing tire manufacturers will copy and innovate around their pattern as it is easily observable.

What is the best commercialization strategy for Patterns LLC?

A) Any of the options is fine

B) Go it alone

C) Licensing the innovation

D) Entering into an alliance