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Paul Pendergraff has discovered a group of potential customers who seem to respond in a similar way to a given set of marketing efforts. Paul
Paul Pendergraff has discovered a group of potential customers who seem to respond in a similar way to a given set of marketing efforts. Paul has discovered a(n) ________.
Select one:
a.
gold mine
b.
market segment
c.
market
d.
undefined niche
e.
target market
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