Paula Plaintiff owns Paula's Boutique, one of the most popular stores in town. William Wicked owns the store next to Paula's Boutique. William has been jealous of Paula's success. William, in an effort to increase his own business, begins to tell his customers that Paula is dishonest and unethical. William even puts a sign in his front window warning potential customers not to shop at Paula's Boutique because of her deceitful and unethical practices.

What is the possible tort claim Paula might have against William. what are the elements of the tort and relate those elements to the scenario.

If Paula decides to pursue a claim against William, should she consider a lawsuit, mediation, or arbitration? which is the best option and why