Pauley Company needs to determine a markup for a new product. Pauley expects to sell 15,000 units and wants a target profit of $60 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 27 Overhead $ 39,400 Direct labor 28 General and administrative 46,400 Overhead 21 General and administrative 30 Using the variable cost method, what markup percentage to variable cost should be used?