Pauley Company needs to determine a markup for new product. Pauley expects to sell 15,000 units and wants a target profit of $40 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 17 Overhead $ 52,900 Direct labor Overhead General and administrative 18 General and administrative 59,900 11 20 Using the variable cost method, what markup percentage to variable cost should be used?