Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Payment Jewelry Still Has Fans, Despite Smartwatch Dominance https://www.wsj.com/articles/payment-jewelry-still-has-its-fans-despite-smartwatch-dominance-11631698200 By Katie Deighton | September 15, 2021 Topics: Consumer Adoption, Diffusion of Innovation Summary: Contactless payment

Payment Jewelry Still Has Fans, Despite Smartwatch Dominance

https://www.wsj.com/articles/payment-jewelry-still-has-its-fans-despite-smartwatch-dominance-11631698200

By Katie Deighton | September 15, 2021

Topics: Consumer Adoption, Diffusion of Innovation

Summary: Contactless payment is taking off, driven in part by consumers' fear of germs during the Covid-19 pandemic. "Payment jackets," alongside jewelry and other accessories with embedded payment technology, have been eclipsed by a wearable that can do more: the smartwatch. However, smaller companies that make contactless-payment jewelry say there is still a market for payment devices without a screen or interface, and their wares are selling well.

Questions:

  1. In your own words, explain what wearable payment devices are.
  2. To what degree have consumers embraced wearable payment devices to date?
  3. For what reasons has contactless payment options gained favor among consumers?
  4. Critically evaluate the long-term market prospects of wearable payment devices.
  5. Compare wearable payment devices to smartwatches and smartphones for contactless payment. What are their relative advantages and disadvantages?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

14th Edition

132167123, 132997266, 9780132997263, 978-0132167123

More Books

Students also viewed these Marketing questions