Question
Payment of cash and/or in-kind by a marketer for the access to the exploitable commercial potential of a property if referred to as the: a.
Payment of cash and/or in-kind by a marketer for the access to the exploitable commercial potential of a property if referred to as the:
a. linkage fee
b. sponsorship fee
c.rights fee
d. property fee
e. guarantor fee
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
