PC 1.3 Identify performance measures, and assessment tools and techniques, and evaluate their effectiveness Case Study Imagine you work for Cello retail company that sells electronic gadgets and appliances. The company operates several physical stores across different cities, and they also have an e-commerce website for online sales. The sales team is crucial to the company's success, as they drive revenue and customer satisfaction. The company's management has noticed a decline in sales performance over the past few months. They want to identify the factors contributing to this decline and implement measures to improve the sales team's performance. Question 1. Identify any 3 factors to measure the performance of sales team and the techniques to measure the performance. Also mention the points to evaluate the effectiveness of the sale team performance