PC Express provides an online grocery experience for consumers and has decided to run a series of ads on various services that it offers. For this to be considered an ad campaign, their advertisements must:

Question $3$ options:

a$)$

appear in print media.

b$)$

focus on store products rather than store services.

c$)$

be unpaid communication.

d$)$

reinforce each other and send a cohesive message.