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Peach Computers is a well-established personal computer (PC) manufacturer. Designers and computer enthusiasts alike prefer the brand and it has a cult following all over

Peach Computers is a well-established personal computer (PC) manufacturer. Designers and computer enthusiasts alike prefer the brand and it has a cult following all over the World. Peach is innovative and creative.

Apply the Four Banding Alternatives to the scenario of Peach Computers. How should they progress with their branding strategy?

PRODUCT CATEGORY NEW EXISTING NEW New Product Flanker Brand BRAND CATEGORY EXISTING Franchise Line Extension Extension Four Banding Alternatives

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