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Pearson & Toffer, Inc. makes SilkySoft soap for people who are concerned about solt skin. They also make SafeChoice soap for those consumers who want
Pearson & Toffer, Inc. makes SilkySoft soap for people who are concerned about solt skin. They also make SafeChoice soap for those consumers who want deodorant protection. What is the branding strategy used by Pearson & Toffer in this scenario?
A Multibranding
B Dual branding
C Cobranding
D Family branding
E Individual branding
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Organizational Behavior Managing People and Organizations
Authors: Ricky W. Griffin, Gregory Moorhead
11th edition
978-1305258334, 1133626696, 9781285633183, 1305258339, 1285633180, 978-1133626695
