Pebble Technology Corp $(2022)$

In early September $2014,$ Pebble Technology Corp. chief executive officer Eric Magillvery sat with his senior executive team to discuss numerous issues. Pebble Technology manufactured one of the first Smartwatches on the market $($see below$).$ The team met in the boardroom of the company's head office in Palo Alto, California. Magillvery, a Canadian from Brampton, had started Pebble while studying at the Queen's University's System Design Engineering programme in $2009.$

They were meeting the day after Apple formally announced its iWatch. Various rumours put the launch date of the new product from late $2014$ to early $2015.$ Eric was convinced that Pebble had the best smartwatch on the market. This was backed up by numerous independent reviews. However, his time in Kingston had made him acutely aware of the potential danger of the iWatch. After all, the iPhone had nearly put Blackberry out of business. The Pebble team were wondering whether the iWatch would become a category killer in the way that the iPhone and iPad had done.

Smart Watches $($wearable technology$)$